Chris Kerr has been making bespoke suits for eleven years in his shop in Soho, London. He trained alongside his father, the legendary Eddie Kerr.

Chris is a tailor in the strictest Savile Row tradition – the only things that separate him from that famous street are a relaxed attitude, a Soho address and a more forgiving price list.

His clothes are the real thing – genuine bespoke suits hand cut by Chris, who creates a unique paper pattern for each client.

The word bespoke is thrown around pretty casually these days, but real bespoke tailors are very rare and tailors with Chris’ understated and informal approach, and reasonable prices, are rarer still.